Google recently updated their logo and branding to reflect multiple user experiences across many different screens. What are your thoughts on the new change?
On September 1, 2015, Google revealed an updated logo to the world. While there has been some debate over whether people like or dislike the updated logo, Google has expressed their reasoning behind the change. The new logo and branding reflect multiple user experiences across many different types of screens as well as inputs.
We’re no stranger to the fact that mobile usage is quickly surpassing traditional desktop usage, and technology has given users a diverse array of methods to view and interact with websites, including smartphones and tablets. Therefore, Google wanted to update their logo – previously built for a desktop browser – in order to show a seamless image across multiple devices and different types of inputs, such as tap, type and talk.
In addition to changing their main logo, Google will utilize a four-color “G,” instead of their previous, single-color blue “g” icon. The multiple colors are indicative of the multiple products and services Google offers their users on multiple screens.
What do you think of the new logo?
We’d love to hear your thoughts on the new change.
If you want to learn more about the transformation of Google’s logo over the years, watch the evolved video here.