Here’s what marketers and businesses can learn from Donald Trump’s and other political candidates’ campaigns and use of social media.
Unlike traditional politicians, Donald Trump is capitalizing on his massive social presence to capture the attention of voters. Everyone’s talking about him in the digital world thanks to his combined 6.65 million followers on Facebook and Twitter, and 33, 655 subscribers on YouTube – that’s almost 10 times greater than many of the front-running candidates. Utilizing the biggest social media channels to connect and communicate with his audience and voters has helped him progress to one of the top presidential candidates in the GOP polls.
Trump’s Use of Social Media Can Guide Marketers to Better Campaigns
Trump’s massive social presence gives him a step up on the competition, but it’s not solely about the size. He utilizes social media to amplify his voice in the digital space and drown out messages from his competition.
What Can You Do?
1. Analyze Your Competitors’ Strategies
Many candidates tried to imitate Trump’s success with social campaigns, but the quick rollout and lack of analysis for these social campaigns caused them to flop.
Similar to politicians, brands should take the time to research why a particular campaign is working and who’s engaging with what campaigns. Understanding the strategy behind your competitor’s marketing efforts and how an audience reacts to it will help you craft more effective campaigns for your brand.
2. Establish A Social Following
Many of the other presidential candidates underestimated the value of Trump’s large social presence. They didn’t start to pay attention to his use of social media until after Trump’s campaign launch video went viral. When they decided to start their own social campaigns, they didn’t see such dramatic results because they didn’t take the time to establish and grow their own social presence.
Establishing a strong social presence and following directly affects the effectiveness of your brand’s campaigns. Target your message based on the social channels your consumers are using and how they are interacting.
3. Embrace Social Media’s Quickness
Trump embraced social media’s quickness factor and immediately went to Twitter to address the controversy about his conversations with Megyn Kelly after the first debate. Other candidates have tried to take similar approaches, but waited too long to address certain concerns.
The takeaway? Brands and marketers should utilize the speed of social media to address current events. This helps businesses send the right message at the most opportune time.
Keep watching the political campaigns to learn how to maximize your own marketing campaigns!