Print Advertising: Magazine, Newspaper or Direct Mail?

Amanda Stoneman — June 18th, 2015
If you want your business to have maximum exposure and the highest return on investment, upgrading to a multi-channel campaign with digital and print advertising is the way to go. Here are some of the most common methods of print advertising and their benefits.

If you want your business to have maximum exposure and the highest return on investment, upgrading to a multi-channel campaign with digital and print advertising is the way to go. Here are some of the most common methods of print advertising and their benefits.

If you want to create an effective advertising strategy, it may be beneficial to think about multi-channel campaigns (digital and print). Too many companies are eager to put traditional methods, like print advertising, to rest. Although online advertising delivers results, print advertising remains a helpful tool for maximum exposure and the highest return on investment (ROI).

Which method of print advertising is best for you and your business?

Magazines

If you choose to advertise in magazines, you’ll have access to highly interested audiences because of the specificity magazines offer for various topics. Therefore, if your products and services relate to the publication’s topic, you’ll be able to persuade readers more efficiently to trust your brand and use your products or services.

With a return of 130%, magazine advertisements produce the highest ROI of all media channels.1 People tend to hold on to magazines longer, which give your ad repeat exposures over time.

Newspapers

Unlike magazines, newspapers offer more affordable rates, which is especially beneficial for small businesses that may not have a large advertising budget. If you choose a smaller, local newspaper, ad spaces may be available for as little as $50 per issue.

With a return of 120%, newspapers deliver far better ROI than radio and television ads, and perform slightly higher than online media channels. 1 They have a loyal readership and are considered more credible sources for content.

Direct Mail

Direct mail advertising is a great way to connect with local customers. You can target everyone within your business’ city or zip code which helps increase your sales traffic and leads.

With an impressive 92% of young shoppers preferring direct mail for making purchasing decisions2, your business should consider targeting your local community with direct mail advertisements.

Regardless of the medium you choose, print advertising is lucrative.
If you need help integrating it into your marketing strategy, call Heat Design Group today.