Phoenix Residential Real Estate

Phoenix Residential Real Estate was looking to create a fresh brand awareness design starting with the website that encompasses a unique buying and renting experience.

The Challenge:
Phoenix Residential, a young and upcoming real estate brokerage firm located in Scottsdale, Arizona that specializes in residential and commercial real estate and investments needed a fresh website with the following goals in mind:

  • A simple, easy to use contact form for prospective customers to contact them
  • A full interactive gallery showcasing each property for sale
  • An optimized the website that yielded the best search results possible (SEO)
  • A responsive design for both tablet and mobile versions to view the site with ease

Heat Design Group Phoenix Residential Website DesignPhoenix Residential Real Estate was looking to create a fresh brand awareness design starting with the website that encompasses a unique home & commercial buying and renting experience. Before the design took place, Phoenix Residential Real Estate emphasized one thing, do not make our site look like any typical real estate website out there. At the same time, they wanted to properly reflect their long standing integrity and their rock solid relationships with their former, present and future customers.

The Result:
The website built on a fast, easy-to-use CMS platform with a built-in MLS IDX search function that allows the staff at Phoenix Residential to quickly update the website’s content, keeping the site fresh and informative.

Phoenix Residential Interior PageThe previous design used muted colors and an awkward color palette which made it difficult for visitors to view the website.
Outdated PHX Residential Design