Great Circle Associates
The brand strategy work started with developing the brand definition. Our team and the client discussed distinguishing symbol, mark, logo, name, word, or a combination of these items in order to distinguish their product from others in the same market.
From this point our team developed a framework on which to build the visuals and messaging. The logo features the brand’s new colors: red convey confidence and energy.
In addition to the branding identity and messaging, our team also created:
- Stationery package (letterhead, envelopes, business cards)
- Refreshed set of event materials featuring the new brand elements
- Brand identity guidelines for staff to implement and maintain brand standards