Old Navy shows the marketing world the importance of giving back with their new back-to-school fundraising effort for the Boys and Girls Clubs of America and Canada. Their inspiring music video empowers kids to be their own kind of “unlimited.” Old Navy will also be matching donations and sending 20% of proceeds to support BGCA and BGCC. You can get involved too by purchasing the #unlimited t-shirt!
Old Navy recently created a back-to-school campaign/music video to support their charity fundraising effort for the Boys and Girls Clubs of America and Canada. After soliciting answers from kids around the country to the question, “what does it mean to be unlimited,” Old Navy teamed up with AwesomenessTV to create an empowering music video to inspire kids to be their own kind of “unlimited.”
The #unlimited apparel worn in the music video can be bought both online and in stores. Up to $75,000 (20%) of the t-shirt proceeds will help support the Boys and Girls Clubs in America and Canada. In addition, until August 19, Old Navy will be matching customer donations up to $415,000.
You can participate too by donating to BGCA and BGCC in an Old Navy store near you, purchasing your own #unlimited gear or downloading the musical tune here. Old Navy will also match song download donations up to $10,000, which will go to the Boys and Girls Club of Malibu.
Watch the #Unlimited Music Video Today!