Are Super Bowl ads worth the investment? Do advertisers receive measurable returns and can a Super Bowl slot improve audience engagement and revenue?
Are Super Bowl Ads Still Relevant for Brands?
Category: Branding & Identity
Heat Design Group’s Opinion, Insight and Tips on Branding & Identity.
Excellent Customer Service Must Come from the Top
Customer service is critical to stay competitive. Learn why customer service should be embedded into a company culture, from the top to the bottom.
Keeping a Personal Brand Intact: Lessons to Learn from Sexual Assault Scandals
Personal branding in 2017. Why it matters, and what can be learned from the failed branding of celebrities in recent sexual assault scandals.
Tailoring your marketing approach for Hispanics
As the U.S. Hispanic population continues to grow, we encourage businesses to incorporate a new marketing strategy that targets this community, opening the door for more growth and exposure.
NFL Teams Win on Social Media
As fans are eager to see who takes the Super Bowl title this year, we’re more interested in which teams are winning on social media. Here’s how some NFL teams have excelled at increased brand engagement and loyalty.
Make a Lasting Impression on Social Media
We’ve compiled some helpful tips to ensure you make a positive impression on social media. If you want to engage your potential consumers and customers rather than lose them, consider following these marketing tips when using Facebook.
Unique Marketing Tactics for Deadpool
The marketing campaign for the new movie Deadpool has gone virial for its humor and unconventionality. Learn why these unique marketing tactics have been a huge hit with consumers.
The Personality of Typefaces
Graduating senior designers from Texas State University created a project to define what typefaces would be like as people. Their answers can help beginner designers understand the appearance and personality of typefaces.
Hilcorp Energy Says Happy Holidays with $100,000 Bonuses
If you want to boost employee moral and motivation, take a hint from Hilcorp Energy. They recently announced plans to reward each employee with a $100,000 holiday bonus! It’s no wonder they’ve been named “one of the best companies to work for,” for three years running.
