Are Super Bowl ads worth the investment? Do advertisers receive measurable returns and can a Super Bowl slot improve audience engagement and revenue?

Customer service is critical to stay competitive. Learn why customer service should be embedded into a company culture, from the top to the bottom.

Personal branding in 2017. Why it matters, and what can be learned from the failed branding of celebrities in recent sexual assault scandals.

As the U.S. Hispanic population continues to grow, we encourage businesses to incorporate a new marketing strategy that targets this community, opening the door for more growth and exposure.

As fans are eager to see who takes the Super Bowl title this year, we’re more interested in which teams are winning on social media. Here’s how some NFL teams have excelled at increased brand engagement and loyalty.

We’ve compiled some helpful tips to ensure you make a positive impression on social media. If you want to engage your potential consumers and customers rather than lose them, consider following these marketing tips when using Facebook.

The marketing campaign for the new movie Deadpool has gone virial for its humor and unconventionality. Learn why these unique marketing tactics have been a huge hit with consumers.

Graduating senior designers from Texas State University created a project to define what typefaces would be like as people. Their answers can help beginner designers understand the appearance and personality of typefaces.

If you want to boost employee moral and motivation, take a hint from Hilcorp Energy. They recently announced plans to reward each employee with a $100,000 holiday bonus! It’s no wonder they’ve been named “one of the best companies to work for,” for three years running.