If you haven’t seen 20th Century Fox’s new print designs for the upcoming superhero film Deadpool, you’re seriously missing out. In order to market the new flick, Fox is thinking outside the box and transforming the typical types of film marketing we are used to seeing. Instead of utilizing the age-old tactics with posters, trailers, billboards and commercials, Fox has implemented humor and emojis – two things that have proven successful.
A Deadpool billboard in Los Angeles has stirred up attention due to its unconventional marketing tactics. The billboard features a simplistic, yet hilarious design complete with the skull emoji, the poop emoji and the letter “L”.
Can you make out the reference? The clever combination of images stands for “Dead” “Poo” “L”. But don’t worry; you’re not the only one who didn’t make the connection right away.
Since comedian Patton Oswalt tweeted a photo of the Deadpool billboard, it’s gone viral. People love the innovative take on the marketing campaign, considering emojis are such a big part of our everyday texting culture. And, the billboard is only the tip of the ice burg.
The Twitter account for the Deadpool marketing campaign recently tweeted a banner ad that plays with the consumer’s mind by making it seem like the movie is a romantic flick based on its release date, Valentine’s Day. The tweet says “This Valentine’s Day, fall in love with #Deadpool.” Costars Ryan Reynolds and Morena Baccarin are cuddled up next to one another with smiles and the caption, “True love never dies.”
This brilliant campaign has shown favorable results. In addition to making people laugh at the strange marketing tactics, the confusion surrounding the romantic aspect of the movie has encouraged people to look up the film to figure out what’s going on with the advertising – because it’s anything but romantic. The film is rated R for violence, bad language, sexual references and nudity.
The humorous new take on marketing is making everyone question the traditional ways of promoting a film. And, people love the new spin. It’s creative and fun.
We encourage you to think outside of the box for your next marketing campaign. Chances are if you take a risk and do something different, your ads will stand out from the competition, and you’ll get people talking about your brand. It’s a win-win scenario!