The Personality of Typefaces

Amanda Stoneman — December 30th, 2015
The Personality of Typefaces

Graduating senior designers from Texas State University created a project to define what typefaces would be like as people. Their answers can help beginner designers understand the appearance and personality of typefaces.

The appearance of certain typefaces can have a tremendous impact on your design and should be used with care.

However, if you’re a novice designer, you may have a difficult time understanding the personality each typeface conveys. Luckily, some graduating students from Texas State University have filmed a fun project where they describe what it would be like if some well-known typefaces were people.

The students describe Courier as “an old lady sitting at a typewriter” and Helvetica as “someone who wears all black and wears glasses.” Check out some of their other hilarious responses through the two-part videos on YouTube.

If typefaces were people – part 1

If typefaces were people – part 2

You can view these designers’ portfolios at Comdes Review and see what projects they’ve completed during their undergraduate experience at Texas State University.

We’d love to hear your thoughts.

How would you describe some of these popular typefaces?