The most popular way to connect with your customers and promote your business is through marketing on Facebook. However, many businesses don’t take the time to understand the minds of their followers and often post the wrong types of content. If your business can’t appeal to consumers on Facebook, you’ll leave a bad impression which may cause of loss of revenue for your business.
Here are some ways you can make a positive impression on Facebook:
- Provide information, entertainment and education
The people who “like” your Facebook page will return to your profile to find useful, relevant and valuable content. They don’t want your business to spam their newsfeed. Therefore, you should do more than inform. Your page should also be a source for entertainment and education.The key is variety. You don’t want to bore your followers with the same type of post. Mix up your words, videos and graphics to create relevant and valuable content.
You main priority should be to teach your followers something in a way that doesn’t feel forced.
- Calm down on your business advertising
While the goal of marketing on Facebook may be to advertise your business, you should focus on doing it discretely. Every post should not be a promotion or advertisement. You’ll annoy your followers who will feel compelled to unfollow your business.We encourage you to mix a little bit of advertising into your posts but try to make them more interactive and engaging. Ask your followers questions, try to get their input and learn from their answers. Think for a second about how you feel with your personal Facebook. What is it you want to see on your newsfeed?
- Share staff photos (with happy faces)
You can make a positive impression on Facebook by showing your happy employees. You’ll add personality to your business and your followers are likely to see you as trustworthy and approachable.You should also focus on your cover image. The cover image is the largest, attention grabbing section on your profile. So don’t undervalue its importance. Use an image with eye-catching colors and a graphic that ties into your branding and conveys your company’s main message.
- Craft a stellar biography statement
If your followers want information on your business, chances are they will read your biography on Facebook. Try to make this different than the about section on your website, as you’ll have better search engine optimization for both pages.Take some time to consider the most relevant information for your audience. Place that information at the top of the biography. You should also try to fill out your profile completely – hours, location, products, services, etc. Try to answer all the questions your audience may have.
Facebook is a great source to promote your company and build your brand. While it may seem like a lot of work, keep in mind you can have fun with it. Be creative. Interact with your followers. Use these helpful tips to make sure you’re making a positive impression when potential consumers follow your business.