Know Thy Audience

Amanda Stoneman — January 14th, 2015
Know Thy Audience image for understanding your audience is essential for successful marketing campaigns

Understanding your audience is essential for successful marketing campaigns. Companies should invest time in analyzing their consumer’s wants and needs in order to better fulfill their goals. This knowledge will ultimately help you choose the best methods to reach your desired consumers.

Effective marketing starts with a thorough understanding of one’s audience. Investing time in analyzing consumers’ wants and needs will help you encourage them to take action, resulting in more successful websites, landing pages and advertisements. Understanding your intended audience will help you solve their problems more quickly and effectively. Whether a consumer is searching for additional information or a solution to a current situation, a company’s design and content should help them fulfill their goals.

Steps to Understanding Your Audience Better

  1. Question Your Current Customers: Customer surveys via email, social media or in-store are great tools for discovering vital information about your consumers, including their needs, wants and demographics.
  1. Understand Your Customers’ Backgrounds: Knowing your target audience’s gender, age, education level, income, family status, wants, needs and interests can help you determine the best ways to reach them.
  1. Know When Your Customers Buy: Determining when your customers are purchasing your product or service, whether regularly, sporadically or seasonally, will help you target them at more appropriate times.
  1. Classify Why Your Customers Buy: Most consumers purchase on a need or want basis. Knowing this information about your consumers will help you better fulfill their intended goals.

Learning About Your Consumers Leads to Success

Advertising is not cheap, so get the most out of your money’s worth by understanding your audience and targeting the right consumers. Keep in mind that consumers are unique and complex individuals. One solution might not work for everyone, but these steps should give you an overall feel for your target audience and their needs. This knowledge will be the most beneficial to your business, enabling you to determine which marking methods will be the most effective way to reach your desired consumers.