Instagram Users Surpass Twitter

Amanda Stoneman — September 29th, 2015

Instagram has grown to 400 million monthly active users and has surpassed Twitter, which stands at 317 million users. If you’re considering updating your social media strategy, Instagram is the way to go.

Whether you’re implementing a new social media strategy for your business or are simply re-strategizing, you may want to consider Instagram’s new announcement: they currently have 400 million monthly active users. This accomplishment proves to be another great millstone for one of Facebook’s major digital networks.

Approximately 3.5 billion people use Facebook services on a monthly basis, and here’s the breakdown according to Marketing Land: Facebook – 1.5 billion, WhatApp – 900 million, Facebook Messenger – 700 million and Instagram – 400 million. While there may be some overlap in these numbers, Facebook represent a significant chunk of user attention while on the internet.

The young app, nearly five-years old, has seen significant success in a short period of time. Since the end of last year, Instagram has pulled in approximately 100 million active users and is surpassing Twitter, another well-known social media avenue. Twitter’s monthly active users stand at 316 million.

With more than 80 million photos posted a day and 400 million active users …
Instagram may be the next greatest method of reaching your targeted audience.

Brands Who Are Already Mastering Their Instagram Marketing Efforts

  • American Express
  • Brooklyn Nets
  • Intel
  • A. Clippers
  • Macy’s
  • NFL
  • Red Bull
  • Sharpie
  • Taco Bell
  • Vevo
  • Virgin America
  • And So Many More