Back-to-School Campaigns Tackle Larger Issues

Amanda Stoneman — August 12th, 2015
Back to School Campaigns Tackle Larger Issues

During this time of year, back-to-school campaigns are on the rise. What are some companies doing to stand apart from the competition? Take a look at Hefty’s new campaign that tackles the bigger issue of schools not having enough funding.

Last week we praised Old Navy for utilizing a back-to-school campaign to raise money for Boys and Girls Clubs in America and Canada. Now, as more back-to-school campaigns flood the marketing arena, we can talk about the one’s tackling larger issues.

Hefty, a large retailer offering a wide range of disposable tableware products, partnered with Havas Chicago to launch their humorous #SaidNoSchoolEver campaign. Their online videos, social media posts and other outreach platforms call attention to the funding deficit schools face.

More Funding for Schools? Nah, We’re Good.

#SaidNoSchoolEver

While you don’t necessarily think of the Hefty brand at back-to-school time, the company proudly supports the “Box Tops for Education” loyalty program and has donated approximately $3.5 million to the cause. In addition, Hefty offers food storage bags which moms are eager to buy at this time of year for lunch-packing duties.

Although this campaign may just be a marketing effort to boost brand favorability over the more well-known competitor Ziploc, the #SaidNoSchoolEver campaign tackles the lack of funding issue many schools face and may encourage viewers to take action and improve the problem.

Watch the #SaidNoSchoolEver Videos Today!

Mrs. Bush: https://youtu.be/JztTMl2vS-w

Teachers: https://youtu.be/hZ5Z_OVIVNA