Are Super Bowl ads worth the investment? Do advertisers receive measurable returns and can a Super Bowl slot improve audience engagement and revenue?
Customer service is critical to stay competitive. Learn why customer service should be embedded into a company culture, from the top to the bottom.
The easiest way to understand why good customer service is essential, is to learn about the ways that bad customer service will damage a company.
Personal branding in 2017. Why it matters, and what can be learned from the failed branding of celebrities in recent sexual assault scandals.
There’s much debate on whether Twitter is dying. We’ve compiled information on the platform’s growth in users compared to its competitors: Facebook, Instagram and Snapchat.
Snapchat has about 100 million daily users, but brands are not actively leveraging the social media platform to reach younger audiences. If you’re willing to put in the time and effort to create an effective Snapchat marketing strategy, the rewards could be significant.
As the U.S. Hispanic population continues to grow, we encourage businesses to incorporate a new marketing strategy that targets this community, opening the door for more growth and exposure.
As fans are eager to see who takes the Super Bowl title this year, we’re more interested in which teams are winning on social media. Here’s how some NFL teams have excelled at increased brand engagement and loyalty.