Every year in June, millions of people gather to celebrate LGBT history, community and diversity around the world. Major cities host pride parades, parties, workshops, concerts and more to recognize lesbian, gay, bisexual and transgender individuals and their fight against discrimination and violence. These celebratory events promote self-affirmation, equality, sexual diversity and gender variance opposed to shame and social stigma.
Many big brands are showing their support for LGBT Pride Month through creative, ingenuous and socially aware ad campaigns. This is a great opportunity for brands to spark conversations, promote inclusiveness and bring in a significant amount of responses and data.
Well-Known Brands Supporting Pro-Diversity Campaigns
- Lucky Charms
- And More
Brands Should Use Caution When Creating Campaigns for Social Movements
While supporting pro-diversity and socially aware campaigns is not bad for business, you have to be cautious. These campaigns risk being seen as disingenuous or half-hearted, especially by younger generations. Browse the ads below to get an idea for how to craft genuine campaigns that support the LGBT community.
- “This Is Me”
- “Take Pride”
- “And Proud”
- “Love This Life”
- “How We Family”
- “Lucky to be Nic and Kelly”
- “Building a Proud Community”
If you need help creating a socially aware campaign, we can show you the way.
Give us a call at (480) 359-4847 and we’ll discuss your project.