Our biggest challenge was to create new brand of a mature, reliable and stable company. It was of the utmost importance to design a corporate identity that could be encompassed in all promotional materials and ensure their current and prospective students felt a trust at all times whenever they saw the Rubicon logo.
Rubicon wanted to seek a powerful brand identity to catapult them into the marketplace. They wanted their brand to portray a young and upcoming business trustworthy business school. In addition, they wanted to be seen as professional, experienced and well established.